Marchi – Base €5.000 | Asta Giudiziaria

Tribunale di FIRENZE

Appraisal report analysis

Il marchio 'Le Tentazioni', registrato nel 2018 e storicamente affermato nel settore della pasticceria toscana, viene valutato in una procedura di liquidazione giudiziale. La stima, basata sul metodo delle royalty attualizzate, considera la notorietà locale, la qualità percepita e il premio di settore ottenuto nel 2025. Il valore finale è fortemente ridotto per il contesto di vendita forzata e l'inattività produttiva dal 2023.

Risks found (3)

  • assenza di attività produttiva dal 2023 con rischio di logorio del marchio Appraisal report reference, p. 11

Favourable aspects (3)

  • marchio registrato ufficialmente nel 2018, con tutela legale consolidata Appraisal report reference, p. 7

addicta Index

3,8 / 10

Weak

  • Starting point neutral point of the index: no signal, neither for nor against 5,0
  • Price vs valuation starting price in line with the estimate (estimate source: PVP) 0,0
  • Attempt history no previous attempt recorded 0,0
  • Risks from the appraisal report 3 risks detected by the analysis of the appraisal report -1,2

Deterministic 0–10 index (methodology v3), calculated by addicta from the data on this page: it is not advice or an investment recommendation. How we calculate it →

Other risks found

  • marchio non registrato come privativa (solo marchio di fatto), limitando la tutela legale Appraisal report reference, p. 12
  • contesto di liquidazione giudiziale con necessità di realizzo rapido, penalizzante per il valore Appraisal report reference, p. 12

Other favourable aspects

  • notorietà consolidata nel territorio toscano per oltre un decennio, con premio di settore nel 2025 Appraisal report reference, p. 8
  • qualità percepita elevata e riconoscimenti pubblici, supportati da analisi di mercato Appraisal report reference, p. 6
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Comparison with the market

Official valuation (PVP): € 5.000

Valuation from the appraisal report: € 4.900 (market value stated in the appraisal report)

The starting price is 0,0% compared with the official valuation (PVP).

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Starting price
5000 €
Bid deadline
11/12/2026
Court
Tribunale di FIRENZE

Lot description

1) Marchio d’impresa “LE TENTAZIONI”, registrato presso l’Ufficio Italiano Brevetti e Marchi (UIBM) in data 14.08.2018 al n. 302017000100628, utilizzato dalla società per contraddistinguere prodotti di pasticceria e prodotti da forno freschi e secchi 2) Cella di lievitazione marca Alaska da 18 teglie, di circa 20 anni di età e in stato di forte usura

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Frequently asked questions about this auction

When does this auction take place?

The deadline for submitting bids is 11/12/2026. The auction will then be held on 12/12/2026 at the Tribunale di FIRENZE.

What is the starting price of this court auction?

The auction starting price is €5.000. The minimum admissible bid is €5.000. The minimum bid increment is €200.

How do I take part in this auction?

The auction is held in In-person mode. To take part you must submit a bid with a deposit equal to 10% of the price offered, by the deadline shown on the Public Sales Portal. The deadline for bids is 11/12/2026.

What happens if this auction goes unsold?

If this auction also goes unsold, the judge may order a new attempt at a further reduced price (usually −25% on the previous starting price).

Can I view the asset before taking part in the auction?

Yes, it is normally possible to view the asset by making an appointment with the court-appointed custodian. The custodian’s details (name and contacts) are given in the technical appraisal report downloadable from this page.

Page edited by the addicta editorial team — official data from the Ministry of Justice’s Public Sales Portal.

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