Marchi Treviso, Treviso – Base €382.500 | Asta Giudiziaria

Treviso, 31100 · Tribunale di TREVISO

Appraisal report analysis

Il marchio (indirizzo omesso), storico brand italiano di vendita per corrispondenza attivo dagli anni '60, è oggetto di valutazione per una possibile vendita in ambito liquidatorio. Il marchio, registrato in (ente omesso) e altri paesi, ha una forte riconoscibilità storica ma risulta attualmente inattivo e con ricavi residuali. La perizia analizza strategie di rilancio (e-commerce, licensing, heritage, media) e benchmark di settore, evidenziando potenzialità e rischi.

Risks found (8)

  • inattività commerciale attuale

Favourable aspects (5)

  • forte riconoscibilità storica e culturale in (indirizzo omesso)

addicta Index

3,9 / 10

Weak

  • Starting point neutral point of the index: no signal, neither for nor against 5,0
  • Price vs valuation starting price −25,0% compared with the estimate (estimate source: PVP) +1,0
  • Attempt history 1 previous attempt went unsold +0,5
  • Risks from the appraisal report 8 risks detected by the analysis of the appraisal report -2,6

Deterministic 0–10 index (methodology v3), calculated by addicta from the data on this page: it is not advice or an investment recommendation. How we calculate it →

Other risks found

  • perdita di appeal presso i giovani
  • concorrenza aggressiva di marketplace internazionali
  • mancanza di protezione legale attiva
  • rischio di percezione come brand obsoleto
  • difficoltà nel monetizzare l'heritage storico
  • dipendenza da partner per strategie di rilancio
  • costi elevati per logistica e marketing digitale

Other favourable aspects

  • registrazione del marchio in (ente omesso) e altri paesi (scadenza 2030-2032)
  • potenziale sfruttabile tramite licensing e collaborazioni cross-settore
  • archivio storico dei cataloghi come asset culturale e di storytelling
  • modello di business potenzialmente replicabile come marketplace curato di lifestyle italiano

Comparison with the market

Official valuation (PVP): € 510.000

Valuation from the appraisal report: € 1.200.000 (market value stated in the appraisal report)

The starting price is −25,0% compared with the official valuation (PVP).

Price reduction history for this lot

One attempt before this one · −25% from the first

  1. 10/04/2026 € 510.000 Unsold
  2. 17/07/2026 € 382.500 Current auction −25% on the previous attempt

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Other risks, market comparison, attempt history and time series.

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Starting price
382.500 €
Discount on appraisal
−25%
Bid deadline
16/07/2026
Court
Tribunale di TREVISO

Lot description

Lotto composto da marchi: - "PM POSTALMARKET" - "POSTALMARKET" - "IL LABORATORIO DELL’ERBORISTERIA" e domini internet: - postalmarket.com - postalmarket.it - laboratorioerborista.it. La procedura, se necessario, provvederà al rinnovo annuo di ciascun dominio al fine di garantire all’aggiudicatario la validità del dominio alla data del trasferimento.

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Frequently asked questions about this auction

When does this auction in Treviso take place?

The deadline for submitting bids is 16/07/2026. The auction will then be held on 17/07/2026 at the Tribunale di TREVISO.

What is the starting price of this court auction?

The auction starting price is €382.500. Compared with the appraisal estimate of €510.000, the saving on market value is 25%. The minimum admissible bid is €286.875. The minimum bid increment is €10.000.

How do I take part in this auction?

The auction is held in Synchronous online mode. To take part you must submit a bid with a deposit equal to 10% of the price offered, by the deadline shown on the Public Sales Portal. The deadline for bids is 16/07/2026.

What happens if this auction goes unsold?

This auction is already at attempt no. 2: the 1 previous ones went unsold. The cumulative discount since the first attempt is 25.0%. If this auction also goes unsold, the judge may order a new attempt at a further reduced price (usually −25% on the previous starting price).

Can I view the asset before taking part in the auction?

Yes, it is normally possible to view the asset by making an appointment with the court-appointed custodian. The custodian’s details (name and contacts) are given in the technical appraisal report downloadable from this page.

Page edited by the addicta editorial team — official data from the Ministry of Justice’s Public Sales Portal.

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